Page 48 - Export Hygiene & Beauty

ricerche di mercato
market research

pressione promozionale visti qualche riga sopra. of Private Label are both motivations which lead to the
Per concludere possiamo quindi dire che la leva results of promotional pressure seen a few lines above.
promozionale continua ad essere uno strumento To conclude, we can therefore say that the promotional
importante, per le aziende operanti nel mondo del lever continues to be an important tool, for the
Cura Casa e del Cura Persona, per permettere ai propri companies operating in Household Care and Personal
prodotti di emergere e distinguersi. Tale affermazione Care, to allow their products to emerge and stand out.
risulta vera soprattutto in quei settori, come This statement is true above all in these sectors, such
la Detergenza Bucato e i Capelli, caratterizzati as Laundry Washing and Hair, characterized by
da una competition più frammentata in cui a more fragmented competition in which the
la Private Label non domina il mercato. Private Label does not dominate the market.

Promotional dynamic Household Care sectors in 2024, Hypermarkets+Supermarkets+Household and Personal Care Specialists+Discount stores
% Vol Promo e % Sconto Reparti Cura Casa % Vol Promotion and % Discount Household Care Sectors 2024 -
2024 - ISLSP+SCP+Discount Hypermarkets+Supermarkets+ Small Self-Services+Household
and Personal care Specialists - Discount stores
CURA DEI TESSUTI 40
FABRIC CARE 25

DETERGENZA BUCATO 35
LAUNDRY DETERGENT 26

DETERGENTI STOVIGLIE 24
Dinamica promozionale reparti Cura Casa nell’anno solare 2024, ISLSP+SCP+Discount
WASHING-UP DETERGENT 23
DETERGENTI SUPERFICI 22
SURFACE DETERGENTS 24

USA E GETTA 21
DISPOSABLE 23
INSETTICIDI 19
INSECTICIDES 20

DEO ASSORBIUMIDITA 16
HUMIDITY ABSORBERS AND DEODORIZERS 24

ACCESSORI 16
ACCESSORIES 24

COMMODITIES 6
COMMODITIES 16

% Incremento Volumi Promo Reparti Cura Casa % Increase in Promotional Volumes Household Care Sectors 2024 -
Hypermarkets+Supermarkets+Small Self-Services+Household
2024 - ISLSP+SCP+Discount and Personal Care Specialists-Discount stores
CURA DEI TESSUTI 253
FABRIC CARE
DETERGENZA BUCATO 189
LAUNDRY DETERGENT
DETERGENTI STOVIGLIE 126
WASHING-UP DETERGENT
DETERGENTI SUPERFICI 116
SURFACE DETERGENTS

USA E GETTA 102
DISPOSABLE
INSETTICIDI 47
INSECTICIDES
DEO ASSORBIUMIDITA 114
HUMIDITY ABSORBERS AND DEODORIZERS
ACCESSORI 87
ACCESSORIES
COMMODITIES 20
COMMODITIES

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