Page 36 - Export Hygiene & Beauty

ricerche di mercato
market research Sales Location Val. / Sales Location Val. - Market

AT 31/12/23 AT 29/12/24 VAR. AT 31/12/23 VAR. AT 29/12/24
Totale Italia 100,0% 100,0% 0,0 0,0
Area 1 28,6% 28,1% -0,1 -0,5
Area 2 20,2% 20,1% 0,3 -0,1
Area 3 24,0% 24,0% -0,1 -0,0
Area 4 27,2% 27,8% -0,1 0,6
Distr.Moderna 52,6% 50,2% -1,3 -2,4
I+S+LS Area 1 17,3% 16,6% -0,4 -0,7
I+S+LS Area 2 11,8% 11,4% 0,2 -0,4
I+S+LS Area 3 11,0% 10,4% -0,4 -0,6
I+S+LS Area 4 12,5% 11,9% -0,7 -0,7
Iper 19,0% 18,2% 0,1 -0,8
Super 26,8% 25,9% -0,8 -1,0
Liberi Servizi 6,8% 6,1% -0,6 -0,6
Discount 13,3% 13,4% -0,5 0,1
SSSDrug 34,1% 36,4% 1,8 2,3

contribuiscono a generare il 14,7% delle Vendite a The Hypermarkets which contribute to generating
Volume -0,5% (18,2% | -0,8% Val.; 16,0% | -0,4% Conf.), 14.7% of the Sales by Volume -0.5% (18.2% | -0.8% Val.;
registrano trend tutt’altro che positivi (-0,1% Val.; -3,4% 16.0% | -0.4% Units), record trends that are anything
Vol.; -1,4% Conf.). Infine, i Liberi Servizi, come per molte but positive (-0.1% Val.; -3.4% Vol.; -1.4% Units). Lastly,
altre categorie del Largo Consumo, con una Sales Location the Self Services, as for many other categories in mass
a Volume e Confezione “più ristretta” del 6,4%, registrano consumption, with a “narrower” Sales Location by Volume
una decrescita sostanziosa delle vendite (-5,4% Val.; -7,1% and Units of 6.4%, record a substantial slowdown of sales
Vol.; -8,1% Conf.). (-5.4% Val.; -7.1% Vol.; -8.1% Units).

Andamento dei segmenti Trend of the segments

NIQ (NielsenIQ) is the leader La crescita della Categoria è sicuramente da imputare The growth of the Category is certainly to be attributed
in providing the most complete, al segmento Trattamento Bucato/Aciugatura che, to the segment of Washing/Drtying Treatment which,
unbiased view of consumer nonostante contribuisca a generare solo l’11,5% delle although it contributes to generating only 11.5% of the
behavior, globally.
Powered by a ground-breaking Vendite (75 mio vendite in Vol.), registra performance Sales (75 million sales in Vol.), records performances
consumer data platform and più che positive a Valore (+7,6%), Volume (+3,1%) that are more than positive by Value (+7.6%), Volume
fueled by rich analytic capabilities, ed Unità (+5,5%). In queste dinamiche di mercato, (+3.1%) and Units (+5.5%). In these market dynamics,
NIQ enables bold, confident
decision-making for the world’s ancora una volta, il calo del Prezzo Medio in Vol. (€3,84 once again, the drop in the Average Price in Vol. (€3.84 |
leading consumer goods | +4,4%) ma soprattutto la crescita assortimentale (17,0 +4.4%) but above all the growth in the assortment (17.0
companies and retailers. SKUs | +5,1%) si sono dimostrate leve di fondamentale SKUs | +5.1%) have proven to be levers of fundamental
Using comprehensive data sets importance, despite the flat trend of promotions (Int Index
and measuring all transactions importanza, nonostante l’andamento flat della
equally, NIQ gives clients promozionalità (Int Indx Vol. 33,7 | +0,2%; Int Indx Conf. Vol. 33.7 | +0.2%; Int Index Units 30.7 |+0.4%). Unlike
a forward-looking view into 30,7 |+0,4%). A differenza di quanto visto nei paragrafi what has been seen in the previous paragraphs, the
consumer behavior in order growth of Washing/Drying Treatment crosses borders of
to optimize performance precedenti, la crescita del Trattamento Bucato/Aciugatura
across all retail platforms. travalica confini di Aree Geografiche e Store Format, ad geographical Areas and Store Formats, with the exception
Our open philosophy eccezione dei Liberi Servizi crescita double digit, invece nei of Self-Services, while there is a double-digit growth in
on data integration enables Drugstore. Al contrario, il Segmento principale per Quota Drugstores. On the contrary, the main Segment for Share in
the most influential consumer
data sets on the planet. in Confezione e Valore (38,5%; 39,2%) – gli Ammorbidenti Unit and Value (38.5%; 39.2%) – Fabric Softeners – records
NIQ delivers – registra vendite positive a Valore e Volume nell’ultimo positive sales by Value and Volume in the last Year Ending
the complete truth. Anno Terminante (6,6% Val.; +2,0% Vol.) e flat in (6.6% Val.; +2,0% Vol.) and flat in Units (-0,0%). These are
NIQ, an Advent International
portfolio company, has Confezioni (-0,0%). Trend comuni cross Aree e cross Canali, common cross-Area and cross-Channel trends, with the
operations in nearly 100 markets, ad eccezione del Discount e Drugstores dove registrano exception of Discount stores and Drugstores where positive
covering more than 90% trend positivi double digit a Valore (rispettivamente double-digit trends are recorded in Value (respectively
of the world’s population.
For more information, visit Discount +16,5% Val.; +3,6% Vol, +6.9% Conf.; Discount stores +16.5% Val.; +3,6% Vol, +6.9% Units;
www.niq.com. Drugstores +13,4%Val.; +9,0% Vol.; +3,1% Conf.). Drugstores +13.4%Val.; +9.0% Vol.; +3,1% Units).

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