Page 35 - Export Hygiene & Beauty

ricerche di mercato
Vendita Volume / Purchase Volume market research
AT 31/12/23 AT 29/12/24 VAR. AT 31/12/23 VAR. AT 29/12/24
Totale Italia 651.220.336 651.790.615 -2,1% 0,1%
Area 1 156.910.233 155.592.003 -2,8% -0,8%
Area 2 116.439.060 114.674.820 -1,6% -1,5%
Area 3 162.993.165 162.040.357 -2,1% -0,6%
Area 4 214.892.167 219.485.964 -1,7% 2,1%
Distr.Moderna 308.536.027 297.761.527 -6,5% -3,5%
I+S+LS Area 1 83.669.560 81.519.164 -6,4% -2,6%
I+S+LS Area 2 63.131.274 60.290.486 -3,9% -4,5%
I+S+LS Area 3 67.356.052 64.703.978 -6,9% -3,9%
I+S+LS Area 4 94.379.141 91.247.900 -8,0% -3,3%
Iper 99.423.715 96.053.466 -3,8% -3,4%
Super 164.471.472 160.237.495 -6,6% -2,6%
Liberi Servizi 44.654.940 41.467.691 -11,8% -7,1%
Discount 148.862.985 146.466.959 2,8% -1,6%
SSSDrug 193.832.830 207.565.003 2,0% 7,1%

anche il trend a Valore +6,6%. Anche in questo caso, la +6.6%. In this case too, the promotional growth (Int Indx
crescita promozionale (Int Indx Vol. 33,5% | +2,5%) ma Vol. 33.5% | +2.5%) but above all the enrichment of the
soprattutto l’arricchimento assortimentale (57,1 SKUs assortment (57.1 SKUs | +3.4%) have played a crucial
| +3,4%) hanno giocato un ruolo cruciale. Seguendo il role. Following the guiding thread of the contribution to
fil rouge del contributo in Confezione, al secondo posto Units, in the second place we have Area 3 (contr % units
abbiamo l’Area3 (contr % conf. +0,1; vol -0,1), con Sales +0.1; vol -0.1), with a flat Sales Location by Volume and
Location a Volume e Confezione flat (24,9% | -0,2% Vol.; Units (24.9% | -0.2% Vol.; 24.2% | -0.1% Units), sales
24,2% | -0,1% Conf.), crescono le vendite a Valore +4,2% by Value are growing +4.2% as are by Units = +0.5%;
e in Confezioni = +0,5%; negativo il trend a Volume= the trend by Volume is negative = -0.6%. The bronze
-0,6%. Vince la medaglia di bronzo l’Area1 (contr % conf. medal is awarded to Area1 (contr % units +0.1; vol -0.1),
+0,1; vol -0,1), che, con una Sales Location a Volume e which, with a Sales Location by Volume and Units of
Confezione del (23,9% | -0,2% Vol.; 26,7% | -0,2% Conf.), (23.9% | -0.2% Vol.; 26.7% | -0.2% Units), records trends
registra trend di segno negativo a Voulme (-0,8%) e flat of a negative sign by Volume (-0.8%) and flat in Units
in Unità (+0,1%) ma positivo a Valore (+2,6%). Infine, (+0.1%) but positive by Value (+2.6%). Lastly, Area2 –
l’Area2 - con una Sales Location a Volume e in Confezione with a Sales Location by Volume and Units respectively of
rispettivamente del 17,6% (-0,3%vs AP), 19,8% (-0,2%vs 17.6% (-0.3% vs Previous Year), 19.8% (-0.2% vs Previous
AP) - registra una decrescita e Volume (-1,5%) e Unità Year) – records a slowdown by Volume (-1.5%) and Units
(-0,1%), positivo invece il trend a Valore (+3,5%). (-0.1%), whereas the trend by Value is positive (+3.5%).
Tra i canali i Drugstores, primi per Sales Location a Volume Amongst the channels, the Drugstores, first for Sales
(36,4% | +2,3% Val; 31,8% | +2,1% Vol.; 32,7% | +1,5% Location by Volume (36.4% | +2.3% Val; 31.8% | +2.1%
Conf.) e maggior contributori all’andamento positivo Vol.; 32.7% | +1.5% Units) and greatest contributor to
della categoria (contr % val. +3,9, vol. +2,1 e conf. the positive trend of the category (contr % val. +3.9, vol.
+1,8), registrano una crescita a Valore (+11,4%), Volume +2.1 e units +1.8), record a growth by Value (+11.4%),
(+7,1%) e Unità (+5,7%). Medaglia d’argento per le Sales Volume (+7.1%) and Units (+5.7%). The silver medal
location a Volumer ai Super (25,9% | +0,1% Val; 24,6% for the Sales location by Volume goes to Supermarkets
| -0,7% Vol.; 25,6% | -0,7% Conf.). Differentemente dai (25.9% | +0.1% Val; 24.6% | -0.7% Vol.; 25.6% | -0.7%
Drugstore, i Super si contraddistinguono per performance Units). Unlike Drugstores, the Supermarkets stand out by
di segno negativo in Volume -2,6% e Unità -1,9% vs AP, negative performances in Volume -2.6% and Units -1.9%
positivi a Valore +0,6% vs AP. I Discount si posizionano vs Previous Year, positive by Value +0.6% vs Previous
terzi per Sales Location a Volume (13,4% | +0,1% Val; Year. The Discount stores are positioned third by Sales
22,5% | -0,4% Vol.; 19,3% | +0,2% Conf.) ma registrano Location by Volume (13.4% | +0.1% Val; 22.5% | -0.4%
una crescita grazie ad un incremento consistente delle Vol.; 19.3% | +0.2% Units) but record growth thanks to a
Referenze vendenti (36,8 SKUs | +5,3%) e un aumento sizeable increase in References sold (36.8 SKUs | +5.3%)
del Prezzo Medio Vol (€1,01 | +6,4%). Gli Iper che and an increase in the Average Price Vol (€1.01 | +6.4%).

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