Page 13 - Export Hygiene e Beauty
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ricerche di mercato
                                                          Prezzo Medio / Average price                 market research
             COSMETICA
                                               AT 31 DEC. 2017     AT 30 DEC. 2018      Var%
             IT Italia                              5,37                5,60             4,3
             IT Italia Area 1                       4,84                4,74             -2,1
             IT Italia Area 2                       4,34                4,24             -2,3
             IT Italia Area 3                       3,66                3,57             -2,5
             IT Italia Area 4                       2,12                2,17             2,4
             IT Italia Iper                         6,12                6,24             2,0
             IT Italia Supermercati                 4,12                4,02             -2,4
             IT Italia Liberi Servizi               1,38                1,38             0,0
             IT Italia Discount                     6,08                6,41             5,4
             IT Italia Specialisti Drug             6,3                 6,6              4,9
             IT Italia Specialisti Drug Area 1 2 3  stc  5,3            5,7              7,4
             IT Italia Specialisti Drug Area 4 stc  1,57                1,57             0,0


              Gli Specialisti Drug rappresentano il 78.7% del     a growth by volume of +7.4% and of +12.4% by value.
             fatturato totale della categoria Viso ed evidenzia una   For the Face category negative trends both by value
             crescita a volume del +7.4% e del +12.4% a valore. Per   and volume in the Hyper, Super and Self Service
             la categoria Viso trend negativi sia a valore che volume   channels, double digit growth in the Discount
             nei canali Iper, Super e Liberi Servizi,crescita a doppia   channel (+55% volume and +25.6% by value).
             cifra nel Discount (+55% volume e +25.6% a valore).  Analysing the segments, we note that the growth of
            Analizzando i segmenti, notiamo che la crescita delle   sales of make-up accessories is driven by the segment
            vendite degli Accessori Trucco è trainata dal segmento   of sponges which is growing by +6.5% by volume
            spugne che cresce del +6.5% a volume e del +18.4%   and +18.4% by value, and by the segment of brushes
            a valore, e dal segmento pennelli che cresce a doppia   which is showing double digit growth both by volume
            cifra sia a volume (+29.9%) che a valore (+39.8%).   (+29.9%) and value (+39.8%). The growth of the Lips
            La crescita della categoria Labbra è guidata dai   category is led by lipsticks, which record trends of
            rossetti, che fanno registrare trend in crescita a   double digit growth both by volume (+13.7%) and
            doppia cifra sia a volume (+13.7%) che a valore   value (+18.1%), lip contour lips are showing a slight
            (+18.1%), le matite per il contorno labbra mostrano   growth by volume (+0.5%), while by value +2.8%.
            lieve crescita a volume (+0.5%), mentre a valore del   As far as the Eyes category is concerned,
            +2.8%. Per quanto riguarda la categoria Occhi, il   mascara is the segment which is developing the greatest
            mascara risulta il segmento che sviluppa la maggior   share of the turnover of the category (47.7%): it is
            parte del fatturato della categoria (47.7%): cresce sia a   growing both by volume (+6.9%) and value (+8.2%),
            volume (+6.9%) che in valore (+8.2%), ottima anche   the performance of the eye shadow segment   Nielsen is a global
            la performance del segmento degli ombretti che fa   is also excellent which is recording a trend of +7.6%   measurement and data
            registrare un trend del +7.6% a volume e del +7.2%   by volume and +7.2% by value. The Face category in   analytics company that
            a valore. La categoria Viso cresce in particolare grazie   particular is growing thanks to the positive contribution   provides the most complete
                                                                                                       and trusted view available
            al contributo positivo dei correttori, della cipria, del   of concealers, powder, blushers and foundation.   of consumers and markets.
            farde e del fondotinta. Il calo della categoria Unghie,   The drop in the category of Nails, is driven by the   We combine proprietary data
                                                                                                       with other data sources to help
            infine, risulta trainato dal calo delle vendite dei   drop in sales of nail varnish remover, strengthening
                                                                                                       our clients understand what is
            levasmalto, smalto rinforzante e colorante.    nail varnish and colouring varnishes.       happening today, what will happen
                                                                                                       tomorrow and how to react.
                                                                                                       For over 90 years Nielsen
                                                   Int.Idx AnyPromo Vol. / Int.Idx AnyPromo Vol.
             COSMETICA                                                                                 has been providing data
                                               AT 31 DEC. 2017     AT 30 DEC. 2018     Delta p.ti      and analytics, working with
             IT Italia                              9,6                 9,0              -0,6          scientific rigour and innovation,
                                                                                                       continually developing new
             IT Italia Area 1                       8,0                 8,0              0,0
                                                                                                       ways to answer the most
             IT Italia Area 2                       5,8                 5,1              -0,7          important questions facing the
             IT Italia Area 3                       5,5                 4,7              -0,8          media, advertising, retail and
             IT Italia Area 4                       3,2                 2,6              -0,6          consumer goods industries.
                                                                                                       Nielsen, an S&P 500 company,
             IT Italia Iper                         11,6                11,9             0,3
                                                                                                       has operations in over 10
             IT Italia Supermercati                 3,6                 3,2              -0,4          countries, covering more than
             IT Italia Liberi Servizi               1,0                 1,2              0,2           90% of the world’s population.
             IT Italia Discount                     11,4                10,7             -0,7
                                                                                                       For more information
             IT Italia Specialisti Drug             12,30              11,50             -0,8
                                                                                                       www.nielsen.com
             IT Italia Specialisti Drug Area 1 2 3  stc  8,50           8,00             -0,5
             IT Italia Specialisti Drug Area 4 stc  2,4                 1,3              -1,1
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