Page 13 - Export Hygiene e Beauty

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COSMETICA
AT 31 DEC. 2017 AT 30 DEC. 2018 Var%
IT Italia 5,37 5,60 4,3
IT Italia Area 1 4,84 4,74 -2,1
IT Italia Area 2 4,34 4,24 -2,3
IT Italia Area 3 3,66 3,57 -2,5
IT Italia Area 4 2,12 2,17 2,4
IT Italia Iper 6,12 6,24 2,0
IT Italia Supermercati 4,12 4,02 -2,4
IT Italia Liberi Servizi 1,38 1,38 0,0
IT Italia Discount 6,08 6,41 5,4
IT Italia Specialisti Drug 6,3 6,6 4,9
IT Italia Specialisti Drug Area 1 2 3 stc 5,3 5,7 7,4
IT Italia Specialisti Drug Area 4 stc 1,57 1,57 0,0

Gli Specialisti Drug rappresentano il 78.7% del a growth by volume of +7.4% and of +12.4% by value.
fatturato totale della categoria Viso ed evidenzia una For the Face category negative trends both by value
crescita a volume del +7.4% e del +12.4% a valore. Per and volume in the Hyper, Super and Self Service
la categoria Viso trend negativi sia a valore che volume channels, double digit growth in the Discount
nei canali Iper, Super e Liberi Servizi,crescita a doppia channel (+55% volume and +25.6% by value).
cifra nel Discount (+55% volume e +25.6% a valore). Analysing the segments, we note that the growth of
Analizzando i segmenti, notiamo che la crescita delle sales of make-up accessories is driven by the segment
vendite degli Accessori Trucco è trainata dal segmento of sponges which is growing by +6.5% by volume
spugne che cresce del +6.5% a volume e del +18.4% and +18.4% by value, and by the segment of brushes
a valore, e dal segmento pennelli che cresce a doppia which is showing double digit growth both by volume
cifra sia a volume (+29.9%) che a valore (+39.8%). (+29.9%) and value (+39.8%). The growth of the Lips
La crescita della categoria Labbra è guidata dai category is led by lipsticks, which record trends of
rossetti, che fanno registrare trend in crescita a double digit growth both by volume (+13.7%) and
doppia cifra sia a volume (+13.7%) che a valore value (+18.1%), lip contour lips are showing a slight
(+18.1%), le matite per il contorno labbra mostrano growth by volume (+0.5%), while by value +2.8%.
lieve crescita a volume (+0.5%), mentre a valore del As far as the Eyes category is concerned,
+2.8%. Per quanto riguarda la categoria Occhi, il mascara is the segment which is developing the greatest
mascara risulta il segmento che sviluppa la maggior share of the turnover of the category (47.7%): it is
parte del fatturato della categoria (47.7%): cresce sia a growing both by volume (+6.9%) and value (+8.2%),
volume (+6.9%) che in valore (+8.2%), ottima anche the performance of the eye shadow segment Nielsen is a global
la performance del segmento degli ombretti che fa is also excellent which is recording a trend of +7.6% measurement and data
registrare un trend del +7.6% a volume e del +7.2% by volume and +7.2% by value. The Face category in analytics company that
a valore. La categoria Viso cresce in particolare grazie particular is growing thanks to the positive contribution provides the most complete
and trusted view available
al contributo positivo dei correttori, della cipria, del of concealers, powder, blushers and foundation. of consumers and markets.
farde e del fondotinta. Il calo della categoria Unghie, The drop in the category of Nails, is driven by the We combine proprietary data
with other data sources to help
infine, risulta trainato dal calo delle vendite dei drop in sales of nail varnish remover, strengthening
our clients understand what is
levasmalto, smalto rinforzante e colorante. nail varnish and colouring varnishes. happening today, what will happen
tomorrow and how to react.
For over 90 years Nielsen
Int.Idx AnyPromo Vol. / Int.Idx AnyPromo Vol.
COSMETICA has been providing data
AT 31 DEC. 2017 AT 30 DEC. 2018 Delta p.ti and analytics, working with
IT Italia 9,6 9,0 -0,6 scientific rigour and innovation,
continually developing new
IT Italia Area 1 8,0 8,0 0,0
ways to answer the most
IT Italia Area 2 5,8 5,1 -0,7 important questions facing the
IT Italia Area 3 5,5 4,7 -0,8 media, advertising, retail and
IT Italia Area 4 3,2 2,6 -0,6 consumer goods industries.
Nielsen, an S&P 500 company,
IT Italia Iper 11,6 11,9 0,3
has operations in over 10
IT Italia Supermercati 3,6 3,2 -0,4 countries, covering more than
IT Italia Liberi Servizi 1,0 1,2 0,2 90% of the world’s population.
IT Italia Discount 11,4 10,7 -0,7
For more information
IT Italia Specialisti Drug 12,30 11,50 -0,8
www.nielsen.com
IT Italia Specialisti Drug Area 1 2 3 stc 8,50 8,00 -0,5
IT Italia Specialisti Drug Area 4 stc 2,4 1,3 -1,1
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