Page 11 - IGIENE & BELLEZZA

Prezzo Medio / Average Price ricerche di mercato
TRATTAMENTO CORPO market research
AT 05 JAN 2020 AT 03 JAN 2021 Var%
DM Area 1 18,42 18,17 -1,4
DM Area 2 18,33 18,32 0,0
DM Area 3 17,11 16,76 -2,0
DM Area 4 16,47 16,01 -2,8
IT Italia Iper 19,58 19,34 -1,2
IT Italia Supermercati 16,24 16,27 0,2
IT Italia Liberi Servizi 15,26 15,15 -0,7
IT Italia Discount 9,25 8,78 -5,0
IT Italia Specialisti Drug 18,19 18,37 1,0

Prezzo Medio / Average Price
ANTICELLULITE
AT 05 JAN 2020 AT 03 JAN 2021 Var%
DM Area 1 41,08 40,17 -2,2
DM Area 2 40,29 40,81 1,3
DM Area 3 38,47 38,05 -1,1
DM Area 4 40,30 39,18 -2,8
IT Italia Iper 43,11 42,43 -1,6
IT Italia Supermercati 34,27 35,06 2,3
IT Italia Liberi Servizi 28,64 27,71 -3,3
IT Italia Discount 24,19 20,53 -15,1
IT Italia Specialisti Drug 34,84 34,46 -1,1

dei consumatori presso il canale. Il calo degli Iper The downturn of the Hypermarkets has had an effect
si ripercuote sul totale Distribuzione Moderna on the total of Modern Distribution (-1.1%per value. At
(-1,1% a valore). A livello di Aree, la contrazione the level of Areas, the contraction concerns only Modern
riguarda solo la DM ed è veicolata soprattutto dalle Distribution and is seen above all in the central and
zone Centrali e Meridionali d’Italia (Area 3 e Area 4). southern regions of Italy (Area 3 and Area 4).
Le Creme Anticellulite, che nell’anno terminante Anticellulite Creams, which in the year ending 3
al 3 Gennaio 2021 fatturano 19 Mio €, riflettono January 2021, with a turnover of € 19 million, reflect
l’andamento delle Creme Trattamento Corpo a Totale the trend of Body Treatment Creams in the Total Italy:
Italia: +3,8% a Valore, +5,2% a Volume, -0,8% in +3.8% by Value, +5.2% by Volume, -0.8% in Units. In
Confezioni. Anche in questo caso, guida la crescita il this case as well, the growth is guided by the average NielsenIQ is the leader in
prezzo medio per confezione (+4,7%). Si riscontrano price per unit (+4.7%). In this case as well the losses providing the most complete,
anche in questo caso le perdite in Iper e Discount, in Hypermarkets and Discounts are found, respectively unbiased view of consumer
behavior, globally.
rispettivamente -5,5% e -34,3% a valore, seguiti of -5.5% and -34.3% by value, followed by Self-Services Powered by a ground-breaking
dai Liberi Servizi (-16,7% a valore). Area 3 e Area 4 si (-16.7% by value). Area 3 and Area 4 are confirmed as consumer data platform and
confermano responsabili della contrazione per la DM. responsible for the contraction for Modern Distribution. fueled by rich analytic capabilities,
Passando al dettaglio categorie all’interno delle Going on to the detail by category in the Anticellulite NielsenIQ enables bold,
confident decision-making for
Creme Anticellulite, la crescita del comparto è trainata Creams, the growth of the sector is driven by the core the world’s leading consumer
dal segmento core Anticellulite (57% di quota valore) segment of Anticellulite (57% of value share)and goods companies and retailers.
Using comprehensive data sets
e dal segmento minore Antismagliature, entrambi the smaller segment of Anti Stretch Marks, both with
and measuring all transactions
con segni positivi prossimi o vicini alla doppia cifra. positive signs close to double-digits. The exception are equally, NielsenIQ gives clients
Fanno eccezione i Trattamenti rassodante/modellante/ the Firming/Reshaping/Reducing treatments which a forward-looking view into
consumer behavior in order
riducente in flessione di -5,2% a valore a Totale Italia, show a downturn of -5.2% by value in the Total Italy, to optimize performance
nonostante maggiore supporto promo rispetto despite greater promotional support with respect to the across all retail platforms.
all’Antismagliature. Le perdite sono distribuite Anti Stretch Marks. The losses are distributed in all the Our open philosophy
su tutte le aree, negli Iper e nei Liberi Servizi. areas, in the Hypermarkets and in the Self-Services. on data integration enables
the most influential consumer
In sostenza, Drugstores e Supermercati si In essence, Drugstores and Supermarkets are confirmed data sets on the planet.
riconfermano gli unici canali a guidare con costanza again as the only channels to constantly lead the NielsenIQ delivers
la crescita della categoria Creme Trattamento Corpo, growth of the Body Treatment Creams sectors, of the the complete truth.
NielsenIQ, an Advent
del comparto delle Creme Anticellulite e relativi Anticellulite Creams and relative segments: the strong International portfolio company,
segmenti: punto di forza per gli Specialisti Drug point for the Drug Specialists is being a well referenced has operations in nearly 100
l’essere uno store format ben referenziato store format (about 50 references on average) markets, covering more than
90% of the world’s population.
(circa 50 ref medie) e, similmente per i Super, and, similarly for the Supermarkets, with intense For more information, visit
con intensità promo e prezzi competitivi. promotional activity and competitive prices. www.nielseniq.com.

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