Page 11 - Igiene & Bellezza
P. 11

ricerche di mercato
                                                                                                       market research




                                                          Prezzo Medio / Average price
             COSMETICA
                                                AT 25 FEB 2018     AT 24 FEB 2019       Var%
             IT Italia                              8,78                8,92             1,6
             DM AREA 1                             10,07               10,12             0,5
             DM AREA 2                              9,92               10,00             0,8
             DM AREA 3                              9,81                9,93             1,2
             DM AREA 4                              7,95                7,96             0,1
             IT Italia Iper                         9,94               10,00             0,6
             IT Italia Supermercati                 9,39                9,45             0,6
             IT Italia Liberi Servizi               8,59                8,63             0,5
             IT Italia Discount                     4,28                4,44             3,9
             IT Italia Specialisti Drug             9,09                9,42             3,6

            Passando al dettaglio delle categorie che     Going on to the detail of the categories
            compongono il comparto Cura Capelli,          that make up the Hair Care sector, the most
            la più importante è lo Shampoo,               important is Shampoo, which represents
            che rappresenta il 65,2% dei volumi           65.2% of the volumes and 53.7% of the total
            e il 53,7% dei fatturati totali e che nell’ultimo   turnovers and which in the last year has recorded
            anno ha registrato una leggera crescita a valore   a slight growth by value (+1.2% by value vs PY,
            (+1,2% a valore vs AP, -0,5% a volume vs AP)   -0.5% by volume vs PY) thanks to the positive
            grazie all’apporto positivo dei prodotti con benifici   contribution of products with specific benefits
            specifici (effetto coiffage e nutriente), mentre   (coiffage effect and nourishment),
            sono in flessione i prodotti base e gli antiforfora.  whilst basic products and anti-dandruff
            Crescita più consistente per il Balsamo       products are showing a downturn.
            (+5,5% a valore vs AP, +2,8% a volume vs AP)   The growth for Conditioner (+5.5% by value vs PY,
            guidata principalmente dai                    +2.8% by volume vs PY) is more consistent, led
            trattamenti intensivi (+13,2% val).           mainly by intensive treatments (+13.2% by value).
            Flessione generalizzata per tutti i segmenti   There is a generalized downturn for all the segments
            dello Styling (a totale Italia -5,6% a volume   of Styling (total Italy-5.6% by volume
            e -5,5% a valore); mentre si registrano       and-5.5% by value); while positive performances
            performances positive per le Lozioni, che però   are recorded for Lotions, but which representluy
            rappresentano solo il 4% dell’intero fatturato.  only 4% of the whole turnover.            Nielsen is a global
            Gli Specialisti Drug, sono il canale in cui l’intero   Specialist Drugstores are the channel in which the   measurement and data
            comparto Cura Capelli  performa positivamente   whole Hair Care sector performs positively and where   analytics company that
            e dove tutte le categorie registrano performances   all the categories record more positive performances:   provides the most complete
                                                                                                       and trusted view available
            maggiormente positive: Shampoo (+4,6% val; +1,6% vol),   Shampoo (+4.6% value; +1.6% volume),   of consumers and markets.
            Balsamo (+9,8% val; +3,8% vol),               Conditioner (+9.8% value; +3.8% volume),     We combine proprietary data
                                                                                                       with other data sources to help
            Lozioni (+14,0% val; +18,3% vol); leggera flessione   Lotions (+14.0% value; +18.3% volume); a slight
                                                                                                       our clients understand what is
            solo per lo Styling (-0,2% val; -1,5% vol).    decrease only for Styling (-0.2% value; -1.5% volume).    happening today, what will happen
                                                                                                       tomorrow and how to react.
                                                                                                       For over 90 years Nielsen
                                                   Int.Idx AnyPromo Vol. / Int.Idx AnyPromo Vol.
             COSMETICA                                                                                 has been providing data
                                                AT 25 FEB 2018      AT 24 FEB 2019     Delta p.ti      and analytics, working with
             IT Italia                              37,7                36,7             -1,1          scientific rigour and innovation,
                                                                                                       continually developing new
             DM AREA 1                              45,4                45,1             -0,3
                                                                                                       ways to answer the most
             DM AREA 2                              36,3                34,1             -2,2          important questions facing the
             DM AREA 3                              41,3                38,7             -2,5          media, advertising, retail and
             DM AREA 4                              36,5                34,8             -1,7          consumer goods industries.
                                                                                                       Nielsen, an S&P 500 company,
             IT Italia Iper                         47,4                47,1             -0,3
                                                                                                       has operations in over 10
             IT Italia Supermercati                 39,0                36,1             -2,9          countries, covering more than
             IT Italia Liberi Servizi               25,2                24,1             -1,1          90% of the world’s population.
             IT Italia Discount                     12,3                13,8             1,5
                                                                                                       For more information
             IT Italia Specialisti Drug             39,6                38,9             -0,7
                                                                                                       www.nielsen.com
                                                                                                                               9
   6   7   8   9   10   11   12   13   14   15   16