Page 11 - IGIENE & BELLEZZA
P. 11

Prezzo Medio / Average Price                 ricerche di mercato
             TRATTAMENTO CORPO                                                                         market research
                                               AT 05 JAN 2020      AT 03 JAN 2021       Var%
             DM Area 1                             18,42               18,17             -1,4
             DM Area 2                             18,33               18,32             0,0
             DM Area 3                             17,11               16,76             -2,0
             DM Area 4                             16,47               16,01             -2,8
             IT Italia Iper                        19,58               19,34             -1,2
             IT Italia Supermercati                16,24               16,27             0,2
             IT Italia Liberi Servizi              15,26               15,15             -0,7
             IT Italia Discount                     9,25                8,78             -5,0
             IT Italia Specialisti Drug            18,19               18,37             1,0

                                                          Prezzo Medio / Average Price
             ANTICELLULITE
                                               AT 05 JAN 2020      AT 03 JAN 2021       Var%
             DM Area 1                             41,08               40,17             -2,2
             DM Area 2                             40,29               40,81             1,3
             DM Area 3                             38,47               38,05             -1,1
             DM Area 4                             40,30               39,18             -2,8
             IT Italia Iper                        43,11               42,43             -1,6
             IT Italia Supermercati                34,27               35,06             2,3
             IT Italia Liberi Servizi              28,64               27,71             -3,3
             IT Italia Discount                    24,19               20,53            -15,1
             IT Italia Specialisti Drug            34,84               34,46             -1,1

            dei consumatori presso il canale. Il calo degli Iper   The downturn of the Hypermarkets has had an effect
            si ripercuote sul totale Distribuzione Moderna   on the total of Modern Distribution  (-1.1%per value. At
            (-1,1% a valore). A livello di Aree, la contrazione   the level of Areas, the contraction concerns only Modern
            riguarda solo la DM ed è veicolata soprattutto dalle   Distribution and is seen above all in the central and
            zone Centrali e Meridionali d’Italia (Area 3 e Area 4).  southern regions of Italy (Area 3 and Area 4).
            Le Creme Anticellulite, che nell’anno terminante   Anticellulite Creams, which in the year ending 3
            al 3 Gennaio 2021 fatturano 19 Mio €, riflettono   January 2021, with a turnover of  € 19 million, reflect
            l’andamento delle Creme Trattamento Corpo a Totale   the trend of Body Treatment Creams in the Total Italy:
            Italia: +3,8% a Valore, +5,2% a Volume, -0,8% in   +3.8% by Value, +5.2% by Volume, -0.8% in Units. In
            Confezioni. Anche in questo caso, guida la crescita il   this case as well, the growth is guided by the average   NielsenIQ is the leader in
            prezzo medio per confezione (+4,7%). Si riscontrano   price per unit  (+4.7%). In this case as well the losses   providing the most complete,
            anche in questo caso le perdite in Iper e Discount,   in Hypermarkets and Discounts are found, respectively   unbiased view of consumer
                                                                                                       behavior, globally.
            rispettivamente -5,5% e -34,3% a valore,  seguiti   of -5.5% and -34.3% by value, followed by Self-Services   Powered by a ground-breaking
            dai Liberi Servizi (-16,7% a valore). Area 3 e Area 4 si   (-16.7% by value). Area 3 and Area 4 are confirmed as   consumer data platform and
            confermano responsabili della contrazione per la DM.  responsible for the contraction for Modern Distribution.  fueled by rich analytic capabilities,
            Passando al dettaglio categorie all’interno delle   Going on to the detail by category in the Anticellulite   NielsenIQ enables bold,
                                                                                                       confident decision-making for
            Creme Anticellulite, la crescita del comparto è trainata   Creams, the growth of the sector is driven by  the core   the world’s leading consumer
            dal segmento core Anticellulite (57% di quota valore)   segment of  Anticellulite (57% of value share)and   goods companies and retailers.
                                                                                                       Using comprehensive data sets
            e dal segmento minore Antismagliature, entrambi   the smaller segment of Anti Stretch Marks, both with
                                                                                                       and measuring all transactions
            con segni positivi prossimi o vicini alla doppia cifra.   positive signs close to double-digits. The exception are   equally, NielsenIQ gives clients
            Fanno eccezione i Trattamenti rassodante/modellante/  the Firming/Reshaping/Reducing treatments which   a forward-looking view into
                                                                                                       consumer behavior in order
            riducente in flessione di -5,2% a valore a Totale Italia,   show a downturn of -5.2% by value in the Total Italy,   to optimize performance
            nonostante maggiore supporto promo rispetto   despite greater promotional support with respect to the   across all retail platforms.
            all’Antismagliature. Le perdite sono distribuite   Anti Stretch Marks. The losses are distributed in all the   Our open philosophy
            su tutte le aree, negli Iper e nei Liberi Servizi.   areas, in the Hypermarkets and in the Self-Services.   on data integration enables
                                                                                                       the most influential consumer
            In sostenza, Drugstores e Supermercati si     In essence, Drugstores and Supermarkets are confirmed   data sets on the planet.
            riconfermano gli unici canali a guidare con costanza   again as the only channels to constantly lead the   NielsenIQ delivers
            la crescita della categoria Creme Trattamento Corpo,   growth of the Body Treatment Creams sectors, of the   the complete truth.
                                                                                                       NielsenIQ, an Advent
            del comparto delle Creme Anticellulite e relativi   Anticellulite Creams and relative segments: the strong   International portfolio company,
            segmenti: punto di forza per gli Specialisti Drug   point for the Drug Specialists is being a well referenced   has operations in nearly 100
            l’essere uno store format ben referenziato    store format (about 50 references on average)   markets, covering more than
                                                                                                       90% of the world’s population.
            (circa 50 ref medie) e, similmente per i Super,   and, similarly for the Supermarkets, with intense   For more information, visit
            con intensità promo e prezzi competitivi.     promotional activity and competitive prices.  www.nielseniq.com.

                                                                                                                              11
   6   7   8   9   10   11   12   13   14   15   16