Page 11 - Igiene & Bellezza

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Prezzo Medio / Average price
COSMETICA
AT 25 FEB 2018 AT 24 FEB 2019 Var%
IT Italia 8,78 8,92 1,6
DM AREA 1 10,07 10,12 0,5
DM AREA 2 9,92 10,00 0,8
DM AREA 3 9,81 9,93 1,2
DM AREA 4 7,95 7,96 0,1
IT Italia Iper 9,94 10,00 0,6
IT Italia Supermercati 9,39 9,45 0,6
IT Italia Liberi Servizi 8,59 8,63 0,5
IT Italia Discount 4,28 4,44 3,9
IT Italia Specialisti Drug 9,09 9,42 3,6

Passando al dettaglio delle categorie che Going on to the detail of the categories
compongono il comparto Cura Capelli, that make up the Hair Care sector, the most
la più importante è lo Shampoo, important is Shampoo, which represents
che rappresenta il 65,2% dei volumi 65.2% of the volumes and 53.7% of the total
e il 53,7% dei fatturati totali e che nell’ultimo turnovers and which in the last year has recorded
anno ha registrato una leggera crescita a valore a slight growth by value (+1.2% by value vs PY,
(+1,2% a valore vs AP, -0,5% a volume vs AP) -0.5% by volume vs PY) thanks to the positive
grazie all’apporto positivo dei prodotti con benifici contribution of products with specific benefits
specifici (effetto coiffage e nutriente), mentre (coiffage effect and nourishment),
sono in flessione i prodotti base e gli antiforfora. whilst basic products and anti-dandruff
Crescita più consistente per il Balsamo products are showing a downturn.
(+5,5% a valore vs AP, +2,8% a volume vs AP) The growth for Conditioner (+5.5% by value vs PY,
guidata principalmente dai +2.8% by volume vs PY) is more consistent, led
trattamenti intensivi (+13,2% val). mainly by intensive treatments (+13.2% by value).
Flessione generalizzata per tutti i segmenti There is a generalized downturn for all the segments
dello Styling (a totale Italia -5,6% a volume of Styling (total Italy-5.6% by volume
e -5,5% a valore); mentre si registrano and-5.5% by value); while positive performances
performances positive per le Lozioni, che però are recorded for Lotions, but which representluy
rappresentano solo il 4% dell’intero fatturato. only 4% of the whole turnover. Nielsen is a global
Gli Specialisti Drug, sono il canale in cui l’intero Specialist Drugstores are the channel in which the measurement and data
comparto Cura Capelli performa positivamente whole Hair Care sector performs positively and where analytics company that
e dove tutte le categorie registrano performances all the categories record more positive performances: provides the most complete
and trusted view available
maggiormente positive: Shampoo (+4,6% val; +1,6% vol), Shampoo (+4.6% value; +1.6% volume), of consumers and markets.
Balsamo (+9,8% val; +3,8% vol), Conditioner (+9.8% value; +3.8% volume), We combine proprietary data
with other data sources to help
Lozioni (+14,0% val; +18,3% vol); leggera flessione Lotions (+14.0% value; +18.3% volume); a slight
our clients understand what is
solo per lo Styling (-0,2% val; -1,5% vol). decrease only for Styling (-0.2% value; -1.5% volume). happening today, what will happen
tomorrow and how to react.
For over 90 years Nielsen
Int.Idx AnyPromo Vol. / Int.Idx AnyPromo Vol.
COSMETICA has been providing data
AT 25 FEB 2018 AT 24 FEB 2019 Delta p.ti and analytics, working with
IT Italia 37,7 36,7 -1,1 scientific rigour and innovation,
continually developing new
DM AREA 1 45,4 45,1 -0,3
ways to answer the most
DM AREA 2 36,3 34,1 -2,2 important questions facing the
DM AREA 3 41,3 38,7 -2,5 media, advertising, retail and
DM AREA 4 36,5 34,8 -1,7 consumer goods industries.
Nielsen, an S&P 500 company,
IT Italia Iper 47,4 47,1 -0,3
has operations in over 10
IT Italia Supermercati 39,0 36,1 -2,9 countries, covering more than
IT Italia Liberi Servizi 25,2 24,1 -1,1 90% of the world’s population.
IT Italia Discount 12,3 13,8 1,5
For more information
IT Italia Specialisti Drug 39,6 38,9 -0,7
www.nielsen.com
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